BROOKES SPORT
The Oxford Brookes Sport Identity project aimed to rejuvenate the organization's visual identity while preserving its traditional and esteemed style. The challenge was to infuse a sense of freshness into the existing classical design.
The central element of this rebranding is the new logo, which masterfully encapsulates the diverse array of sporting fields within Oxford Brookes Sport. The logo cleverly incorporates the shared shape of all sports equipment - the circle - while retaining the classic charm of the original style.
In this identity project, the decision was made to retain the institution's original colors, preserving the brand's familiarity. Additionally, elements such as the font for 'Brookes' served as a unifying feature across all departments.
An innovative addition to this revitalized identity is the introduction of dynamism, reflecting the ever-active nature of sports. The inclusion of straplines emphasizes the values of inclusivity, acceptance, and community, making a powerful statement about the institution's commitment to fostering a sense of togetherness within the world of sports.
The design of the posters adheres to a principle of simplicity and cleanliness, ensuring that the message is conveyed with utmost clarity. The overarching goal was to maintain a sense of dynamism throughout the entire poster, achieved through the use of diagonal lines and dynamic depictions of students in action.
The custom font created for the project embodies simplicity and a slight slant, intentionally enhancing the overall dynamism not only of the posters but of the entire identity. It conveys a sense of movement and energy that resonates with the nature of sports and athleticism.
The colour palette remains faithful to the original colors of Oxford Brookes sport, emphasizing its integral role as a department within the university, preserving the institution's identity while breathing fresh vitality into its representation.
POSTERS
Taking the design a step further, I made the strategic decision to incorporate QR codes into the posters and brochures. This thoughtful addition is especially pertinent in an age where the younger generation relies heavily on smartphones for quick access to online information. The QR codes serve as an efficient and immediate gateway to the website address, enhancing user convenience.
What's particularly advantageous is the versatility of QR codes. They can be customized to provide direct access to specific sub-websites, offering tailored information for each sports department. This dynamic feature ensures that individuals can effortlessly access detailed and pertinent content, aligning with the specific area of interest within the sports department.
BROCHURE
In the final step of the project, a comprehensive wayfinding system was developed to harmonize with the new design. The chosen solution involved the incorporation of dots, which prove to be exceptionally versatile in various arrangements. These dots provide an abundance of possibilities for use,
offering a practical and visually consistent means of guiding individuals throughout the sports department. Their adaptable nature ensures that they can be effectively employed in diverse settings and configurations, making navigation within the department intuitive and seamless
