AUSTEC
Austec is a unique manufacturing company in the plumbing industry, located in Sydney's western suburbs. They are unusual in their unrelenting pursuit of cutting-edge technologies and innovative solutions. In their 10-year history they introduced a number of firsts to the Austalian market, including multilayer pipes, universal fittings for water and gas and, most recently, a lead-free plumbing product to exceed stringent new requirements being introduced in 2026.
Austec needed its brand image to reflect its progressive approach to business and industry. This required a modern website with edgy graphic design, a robust product catalogue for both print and digital distribution, and a database of photographs and graphic images for use across future marketing activities.
This project required me to immerse myself in plumbing and machining as I reverse-engineered fittings in order to generate 3D renderings of the product.
I am proud to say that the success of these marketing activities contributed to Austec's successful expansion into new markets.
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I was given full creative freedom to develop a product catalogue showcasing Austec's extensive product range. The challenge here was in blending visually engaging graphic representations of the products with significant but important blocks of dry technical data.
I integrated clean layouts and detailed descriptions with progressive artwork to reflect the company's trailblazing approach to product development. The result was a user-friendly catalogue that effectively communicates Austec's commitment to quality, cutting-edge technology. This updated catalogue is now a powerful tool for Austec’s expanding market presence, showcasing their products with clarity and precision.
CATALOG
Website
I contributed to a team working on a new website designed in Wordpress, supplying all the visual marketing content. This included a series of banners comprising photographic elements fused with sketches and embedded 3D graphic renderings. The result was a visually striking, multi-layered composite artwork that transitions between different mediums, offering a unique interplay of realism and abstraction. I also generated customised, branded icons and colourful, modern photographs to supplement the new web pages.
RENDERS
To bring Austec's products to life in a way that balanced both technical accuracy and visual appeal, I created a series of 3D renders. These images offer informative and compelling cross-sectional views of the product while also delivering a modern, visually engaging marketing asset. 3D renderings allowed me to showcase Austec’s innovative products in a way that aligned perfectly with the company’s cutting-edge business, presenting their products in a forward-thinking manner that reflects their leadership in the industry.
RECORDINGS
PHOTOS
As a passionate photographer, I was able to bring a personal touch to Austec’s visual content, capturing both still images and video to highlight their operations. I photographed their office and warehouse spaces, focusing on close-ups of products and action shots that showcase the dynamic nature of their work. The videos I produced feature each of their products on a rotating basis, offering a clear and engaging view of their design and functionality. These visuals are now part of their website and play a key role in their ongoing social media marketing efforts, ensuring Austec’s products are presented in a way that truly reflects their innovation and quality.
LOGOS
For Austec, I took inspiration from their existing company logo to design a set of three cohesive logos, each representing a different product range. By maintaining the core elements of their original brand identity, I ensured that these new logos fit seamlessly with the overall aesthetic while clearly distinguishing each product category. The result is a unified visual identity that strengthens the recognition of Austec’s diverse offerings, making each product range instantly identifiable while staying true to the company’s established branding. These logos now serve as a clear visual representation of Austec’s innovation and product excellence.
WEB ELEMENTS
I designed a set of custom icons for Austec's website, ensuring they were fully aligned with the brand’s visual identity. These icons not only enhance the user experience by making navigation more intuitive, but also maintain a cohesive, modern look that complements the overall design.
